Primrose Schools

Primrose Schools is a national network of accredited private preschools specializing in early childhood education and care. The company began in 1982 with a single school in Marietta, Georgia, and has steadily expanded its reach over the past four decades. A significant milestone came in 2018 when Primrose celebrated the opening of its 400th location, reflecting both the brand’s momentum and the growing demand for quality early learning programs.

As of November 2025, Primrose Schools operates more than 480 schools across 33 states. The company’s growth has been especially pronounced in the last five years, with new schools opening at an accelerated pace in Texas, Florida, California, and the Mid-Atlantic. Primrose continues to prioritize high-growth suburban and urban markets, often selecting sites near new residential developments, employment hubs, and established communities with strong economic profiles. The brand’s presence is notable in both established and emerging markets, including ongoing expansion in Georgia and the Midwest.

Primrose Schools operates on a franchise model, with each location locally owned and operated, supported by a centralized team based in Atlanta. Since its acquisition by Roark Capital Group in 2014, the company has maintained a steady trajectory of development and investment in its curriculum and operational standards. Primrose is recognized for its proprietary Balanced Learning curriculum, which integrates academic, social-emotional, and character-building elements, and for its commitment to rigorous accreditation and teacher training.

For landlords, brokers, and developers, Primrose Schools represents a stable and reputable tenant with a consistent track record of long-term occupancy and successful site selection. The company’s ongoing expansion and focus on both suburban and urban infill locations make it a relevant player in mixed-use and residential-adjacent developments nationwide.