Pump It Up

Pump It Up operates indoor inflatable playgrounds and party venues focused on private children’s birthday parties and group events. The company was founded in 2000 in Pleasanton, California, introducing a concept built around large, interactive inflatables in a safe, climate-controlled setting. This approach quickly set Pump It Up apart, as it prioritized exclusive use of play spaces for each party, helping the brand build a strong reputation among families.

A major milestone in Pump It Up’s history came in 2012, when it was acquired by Fun Brands LLC. This move provided additional resources and operational support, allowing the company to further expand its reach. Over the past five years, Pump It Up has continued to evolve by adding themed party packages, seasonal events, and partnerships with schools and community organizations. These efforts have helped the brand stay relevant and appealing to families in suburban communities.

As of November 2025, Pump It Up operates 42 locations across the United States. The company is actively seeking new franchisees and sites, with a focus on high-growth suburban markets such as Texas, Florida, Georgia, Illinois, North Carolina, and Arizona. Its venues are typically found in retail centers and mixed-use developments, and the format is designed to be scalable, with multiple play zones and party rooms that generate consistent foot traffic.

Supported by Fun Brands LLC, Pump It Up benefits from established operational expertise and brand recognition. Its growth posture and proven franchise model make it a reliable tenant for landlords, brokers, and developers looking for family-oriented concepts that drive regular visits and community engagement. The brand’s recent expansion efforts reflect a commitment to strategic growth and adaptability, positioning it as a credible and attractive occupant in today’s retail and mixed-use environments.