Pure Barre

Pure Barre is a boutique fitness company that specializes in group exercise classes built around the principles of barre, blending techniques from ballet, Pilates, and strength training. The brand was established in 2001 in Birmingham, Michigan by Carrie Rezabek Dorr, whose background as a dancer and choreographer shaped the company’s signature low-impact, high-intensity workout approach. Pure Barre began franchising in 2009, which set the stage for rapid expansion across the United States.

A major milestone came in 2018 when Pure Barre was acquired by Xponential Fitness, a parent company known for its portfolio of boutique wellness brands. This acquisition provided Pure Barre with additional resources and operational support, fueling further growth and innovation. As of November 2025, Pure Barre operates 610 studios throughout the United States and Canada, maintaining a presence in both urban centers and suburban communities.

Over the past five years, Pure Barre has strategically grown its footprint, with particular emphasis on entering suburban and secondary markets. This shift reflects a broader trend in the boutique fitness sector, where demand has increased outside of major metropolitan areas. The company continues to pursue new franchise partners and locations, favoring high-visibility retail centers and mixed-use developments that benefit from steady consumer traffic.

Pure Barre’s consistent expansion, established brand reputation, and adaptable studio format make it a reliable and attractive tenant for landlords, brokers, and developers. The brand’s approach to site selection and its proven franchise model contribute to a steady stream of visitors and a loyal customer base, supporting the vitality of shopping centers and mixed-use projects.