Quality Oil Company

Quality Oil Company is a privately owned business based in Winston-Salem, North Carolina, with a history that stretches back to 1929. The company started as a regional distributor for Shell Oil, building its reputation as a reliable supplier of petroleum products throughout the Southeast. Over time, Quality Oil expanded beyond fuel distribution, entering the convenience store sector and later moving into hotel development and management.

As of November 2025, Quality Oil operates 110 convenience stores and travel centers under the Quality Mart and Quality Plus brands. Its retail and hospitality presence is concentrated in North Carolina, South Carolina, Virginia, and Tennessee, with a steady pace of new store openings and hotel projects in recent years. The company’s hotel division manages properties under well-known flags, including Hampton Inn, Holiday Inn Express, and Marriott, reflecting a diversified approach to growth.

During the past five years, Quality Oil has focused on expanding its footprint in both urban and suburban corridors, targeting high-traffic areas and markets showing strong demographic trends. The company pursues a mix of ground-up development, acquisitions, and strategic partnerships to support its growth. Notably, it has maintained a consistent pipeline of new sites under contract or in development, underscoring its active expansion posture.

Quality Oil remains family-owned, with leadership continuity contributing to its longstanding reputation for operational reliability and community engagement. Its established infrastructure, recognized brands, and willingness to invest in a variety of formats across the Southeast have made it a significant and credible presence for property owners, brokers, and developers seeking stable, growth-oriented tenants or buyers in the region.