Quiksilver

Quiksilver is a globally recognized retail brand specializing in surf-inspired apparel, accessories, and footwear for men, women, and children. Founded in 1969 in Torquay, Australia, the company pioneered innovative boardshort designs that became iconic among surfers and beachgoers. Throughout the 1970s and 1980s, Quiksilver expanded rapidly into North America and launched successful product lines that established its reputation for quality and authenticity in the action sports market.

A defining moment came in 2005 when Quiksilver acquired DC Shoes, diversifying its portfolio and strengthening its foothold across multiple categories. The company faced significant financial headwinds in the following decade, filing for Chapter 11 bankruptcy in 2015. It emerged from bankruptcy in 2016 under the ownership of Boardriders, Inc., which also operates Roxy, Billabong, and DC Shoes as sister brands within a unified portfolio.

As of November 2025, Quiksilver operates approximately 700 stores worldwide, ranging from traditional surf shops to modern lifestyle boutiques. Each location reflects the brand's heritage while emphasizing sustainability and community connection. The company maintains a robust presence across the Americas, Europe, Asia-Pacific, and Oceania, with particular strength in major surf destinations and urban centers.

Over the past five years, Quiksilver has shifted its expansion strategy toward experiential retail and flagship locations in high-traffic urban centers and surf-focused communities. Recent store openings span California, Florida, France, Japan, and Australia, with the brand also exploring pop-up concepts in partnership with local surf events. This approach demonstrates a deliberate move away from traditional mall-based retail toward destination-driven formats that emphasize brand storytelling and consumer engagement.

The company's scale, multi-brand backing, and flexible store formats position it as a credible tenant capable of driving traffic and enhancing retail mixes in both shopping centers and high-street locations. Quiksilver's continued focus on innovation, eco-friendly materials, and community-centered retail experiences reflects evolving consumer expectations and the brand's commitment to long-term relevance in the action sports and lifestyle sectors.