RaceTrac

RaceTrac is a privately held, family-owned operator of convenience stores and fuel stations, with deep roots in the southern United States. The company was founded in 1934 by Carl Bolch Sr., who opened a single independent gas station in St. Louis, Missouri. In the 1970s, RaceTrac moved its headquarters to Atlanta, Georgia, where it remains a third-generation business led by CEO Natalie Morhous.

As of November 2025, RaceTrac operates more than 800 stores under the RaceTrac and RaceWay brands, spanning at least 13 states. Its primary footprint covers Alabama, Florida, Georgia, Louisiana, Mississippi, Tennessee, and Texas, with ongoing expansion into adjacent markets. RaceTrac’s store formats range from large, full-service convenience stores with robust foodservice offerings to smaller RaceWay locations, allowing the company to serve a broad mix of consumer needs and site types.

In recent years, RaceTrac has demonstrated a strong commitment to growth and diversification. The company continues to invest in new builds and strategic acquisitions, actively seeking high-traffic, visible sites in both established and emerging markets. A notable milestone occurred in October 2025, when RaceTrac acquired Potbelly Corporation, a national fast-casual sandwich chain with more than 445 locations. Potbelly now operates as a wholly owned subsidiary, giving RaceTrac access to franchise development and expanding its presence in the foodservice sector.

RaceTrac’s approach combines operational scale, multi-format flexibility, and a willingness to evolve its retail portfolio. The company’s consistent investment in store development and its recent move into fast-casual dining signal a forward-looking posture that is shaping the convenience and retail landscape across the Southeast and beyond.