Reebok

Reebok is a well-established sportswear and footwear brand with headquarters in Boston. The company was founded in 1958 by Jeff and Joe Foster, who built on a family tradition of crafting running shoes that dates back to 1895 in Bolton, England. The name Reebok was inspired by an African antelope, reflecting the brand’s focus on athletic performance and movement.

Over the years, Reebok has evolved from its roots in running shoes to offer a broad range of footwear, apparel, and accessories for both athletes and everyday consumers. The brand gained early recognition for innovative products, such as the Freestyle aerobics shoe in the 1980s, and continued to expand its portfolio to include tennis, basketball, and training shoes. Reebok’s reputation for performance and style was further cemented through partnerships with major sports leagues and endorsements from prominent athletes.

A significant milestone in Reebok’s history occurred in 2021, when Authentic Brands Group acquired the company from Adidas. This transition marked the beginning of a new phase focused on revitalizing the brand and expanding its global retail presence. As of October 2025, Reebok operates approximately 400 corporate-owned stores across 80 countries, with a strong emphasis on experiential retail formats and strategic collaborations. Recent partnerships with Bravo and F45 Training highlight Reebok’s push into lifestyle and fitness markets, supporting its growth in both established and emerging regions.

In the past five years, Reebok has accelerated its expansion into urban centers and high-traffic retail corridors, leveraging its brand heritage and new ownership to reach a wider audience. The company’s approach to retail emphasizes flexibility and engagement, with stores designed to offer interactive experiences that connect with consumers. Reebok’s robust presence on social media and ongoing product innovation further reinforce its credibility and relevance in today’s market.

Reebok’s current growth strategy targets priority markets in the United States, Europe, Asia, the Middle East, and Latin America. The company’s leadership team, based at its Boston headquarters, continues to drive expansion through new store openings and partnerships that align with evolving consumer preferences. For landlords, brokers, and developers, Reebok’s scale, brand strength, and commitment to experiential retail make it a compelling tenant with a proven track record of adaptation and growth.