Rent-N-Roll Custom Wheels & Tires

Rent-N-Roll Custom Wheels & Tires, operating under the RNR Tire Express banner, is a national retailer that pioneered the rent-to-own model for wheels and tires. Founded in 2000 in Tampa, Florida, by Larry Sutton, the company addressed a gap in the market by allowing customers to upgrade their vehicles through flexible payment arrangements rather than requiring large upfront purchases. What began as a single location has evolved into a substantial franchise network spanning 27 states with more than 180 stores as of November 2025.

The company's growth trajectory includes meaningful milestones that signal sustained market traction. RNR launched its franchise program in 2003, establishing the infrastructure for national expansion, and crossed the 100-location threshold in 2017. This progression reflects both organic growth and a deliberate franchise strategy that has attracted independent operators across multiple regions.

Today, RNR operates through a mix of corporate and franchised locations concentrated in the Southeast, Midwest, and Southwest, with particular momentum in Texas, Georgia, and North Carolina. The company actively pursues expansion into underserved markets, targeting high-traffic retail corridors where it can secure freestanding buildings or end-cap spaces. These formats accommodate both retail display and service operations, allowing the company to offer tire and wheel sales, installation, and maintenance services under one roof.

RNR's business model centers on accessibility. No credit checks, flexible payment terms, and a broad selection of major tire and wheel brands appeal to a diverse customer base ranging from everyday drivers to automotive enthusiasts. This positioning has created a durable competitive advantage in a fragmented market segment.

For real estate professionals, RNR represents a franchise operator with proven unit economics, demonstrated expansion discipline, and the operational flexibility to perform as either an anchor or co-tenant in retail environments. The company's continued focus on site selection emphasizing visibility, access, and parking capacity indicates a sophisticated approach to real estate strategy that aligns with broader retail fundamentals.