Riebe’s Auto Parts

Riebe's Auto Parts is a family-owned automotive parts retailer that has operated in Wisconsin and northern Illinois for nearly 80 years. The company was founded in 1946 as a single store in Milwaukee and has evolved into a regional chain known for personalized service and a broad inventory spanning new and used auto parts, tools, and accessories for both retail and professional customers.

As of November 2025, Riebe's operates 14 locations with a strong presence in the Milwaukee metro area and expanding into surrounding communities. The company remains privately held with no parent company and does not franchise. Headquarters are based in Milwaukee, Wisconsin.

Over the past five years, Riebe's has modernized its store footprint and expanded its online capabilities, allowing customers to shop both in-store and digitally. The company has also blended traditional retail with service offerings at select locations, reflecting broader shifts in how automotive aftermarket retailers operate. Recent expansion efforts have pushed into new markets across Wisconsin and northern Illinois, driven by organic growth and strategic acquisitions targeting areas with strong automotive aftermarket demand.

The company has built a reputation for sourcing hard-to-find parts and maintaining knowledgeable staff, making it a trusted resource for DIY customers and professional mechanics alike. Riebe's has also invested in community engagement through local sponsorships and business partnerships. The company's growth has remained steady, with a deliberate focus on maintaining its family-owned values while adapting to evolving consumer shopping patterns and market conditions in the Midwest.