Rimtyme Custom Wheels & Tires

Rimtyme Custom Wheels & Tires specializes in custom wheels, tires, and automotive accessories, serving a diverse customer base across the United States. Founded in 2000, the company started as a niche provider focused on the custom wheel market. Over the past twenty-five years, Rimtyme has steadily grown its presence, reaching a notable milestone by operating 170 stores as of November 2025. This growth reflects a deliberate expansion strategy, including investment in both new physical locations and digital platforms to broaden customer access and service options.

A subsidiary of RNR Enterprises, Rimtyme has extended its footprint into 27 states, with a particular focus on key automotive markets in the Southeast, Southwest, Midwest, Northeast, and West. The brand’s evolution over the last five years includes a continued emphasis on expanding its store network and enhancing its online capabilities, positioning Rimtyme as a flexible retailer that adapts to changing consumer preferences and market trends.

Rimtyme offers a comprehensive selection of wheels, tires, and related services, with a focus on customization and affordability. The company provides both in-store and online shopping experiences, along with installation services and financing options, which help drive steady customer traffic and repeat business. Its reputation for quality products and customer service has established Rimtyme as a credible and stable operator in the automotive aftermarket sector.

For landlords, brokers, and developers, Rimtyme’s active growth posture, multi-format retail model, and established track record make it a strong candidate for a variety of retail and automotive property types. The brand’s ongoing expansion and commitment to customer experience underscore its role as a significant player in the automotive retail landscape.