Robeks Fruit Smoothies & Healthy

Robeks Fruit Smoothies & Healthy Eats is an established name in the U.S. smoothie and healthy fast-casual sector. The company began in Los Angeles in 1996, founded with a focus on serving freshly made smoothies, juices, and nutritious food options. Over nearly three decades, Robeks has grown from a single neighborhood shop into a national franchise, operating 106 locations across 13 states and the District of Columbia as of November 2025.

Robeks has consistently adapted its menu to reflect changing consumer preferences, adding items like artisan toasts and, more recently, Harmonious Bites to complement its lineup of smoothies and acai bowls. This commitment to menu innovation has helped the brand maintain a loyal following among health-conscious customers looking for convenient, better-for-you meals and snacks.

The company’s growth has accelerated in the past five years, driven by a franchise-focused strategy and a deliberate push into both suburban and urban communities. As of November 2025, Robeks has 40 new locations in development, with recent openings in Connecticut and continued expansion in major metropolitan areas. The brand is especially active in markets such as Connecticut, California, Texas, Florida, Ohio, and Washington, D.C.

Robeks seeks out high-visibility, co-tenanted retail centers, often in new or redeveloped shopping environments. Its flexible store formats and emphasis on community-oriented sites have made it a familiar presence in both established neighborhoods and emerging developments. As a privately held company with a proven track record, Robeks offers landlords and developers a stable, scalable tenant with a reputation for operational consistency and brand integrity. The company’s ongoing expansion and franchise-driven model underscore its position as a recognized player in the healthy fast-casual space.