Rockler Woodworking

Rockler Woodworking is an independent specialty retailer serving both hobbyists and professional woodworkers across the United States. The company was founded in 1954 by Norton Rockler in Minneapolis, Minnesota, originally known as Minnesota Woodworkers Supply Company. Its early focus was on providing quality materials and innovative solutions to a growing community of woodworkers. A pivotal milestone came in the 1980s, when Rockler introduced its mail-order catalog, which helped the brand reach a national audience and accelerate its expansion.

As of November 2025, Rockler operates 38 stores in 25 states, maintaining a strong presence in major metropolitan areas and supporting a nationwide customer base through its e-commerce platform. The company’s headquarters remain in Medina, Minnesota, where it oversees operations, product development, and customer support.

In recent years, Rockler has expanded its footprint by targeting growth in both suburban and urban markets, especially in regions with high concentrations of DIY enthusiasts and professional woodworkers. The brand has focused on experiential retail formats, integrating classroom and demonstration spaces into its stores to foster hands-on learning and community engagement. This approach is supported by robust e-commerce growth and rising demand for woodworking education.

Rockler’s reputation is built on its commitment to quality, knowledgeable service, and active support of the woodworking community through events, workshops, and partnerships. Its flexible store formats and ongoing expansion make it a reliable anchor for retail centers seeking to attract a dedicated and engaged customer base. Over the past five years, Rockler has continued to evolve, adapting to changing market dynamics and consumer preferences while maintaining its position as a trusted resource for woodworkers nationwide.