Rocky Mountain Chocolate Factory

Rocky Mountain Chocolate Factory is a publicly traded specialty chocolate retailer and manufacturer based in Durango, Colorado. The company was founded in 1981 by Frank Crail, who opened the first shop on Durango’s Main Street with a focus on handmade chocolates and caramel apples. This original location quickly became a local favorite and set the foundation for the brand’s national growth.

Over the years, Rocky Mountain Chocolate Factory has built a reputation for quality confections and a welcoming store experience. As of November 2025, the company operates approximately 200 stores, a mix of franchised and company-owned locations found in major malls, busy retail corridors, and popular tourist destinations across the United States, Canada, and select international markets.

In the past five years, the brand has undergone significant changes to strengthen its market position. Rocky Mountain Chocolate Factory has prioritized expansion into key markets such as California, New Jersey, South Carolina, and Illinois, with new flagship stores opening in urban centers and high-traffic malls. The company has also invested in a refreshed brand identity and modernized store formats to appeal to today’s shoppers. Nearly all stores are slated for remodeling within two years, reflecting a commitment to keeping locations current and inviting.

Recent milestones include a comprehensive rebranding initiative and the launch of a new loyalty program, which have helped increase customer engagement. The company has expanded its reach through partnerships with third-party delivery platforms and has modernized its operations by upgrading ERP and POS systems, optimizing supply chain logistics, and enhancing support for franchisees.

Rocky Mountain Chocolate Factory continues to attract interest from multi-unit operators, and its robust development pipeline signals ongoing growth. The brand’s flexible store formats and proven performance in both tourist-heavy and traditional retail environments make it a reliable tenant for a variety of property types. With a focus on quality, innovation, and franchisee success, Rocky Mountain Chocolate Factory remains a leader in the premium chocolate segment and an active participant in the evolving retail landscape.