Rocky’s Ace Hardware

Rocky’s Ace Hardware is a family-owned hardware retailer with deep roots in the Northeast and Florida. The company began in 1926, when Rocco J. Falcone opened a neighborhood hardware store in Springfield, Massachusetts. Over nearly a century, Rocky’s has grown from that single location into a regional chain, now operating 48 stores as of November 2025. The business remains under Falcone family leadership, with Rocco Falcone III serving as President and CEO.

Rocky’s Ace Hardware has steadily expanded its presence over the last five years, adding stores through both new openings and acquisitions. The company’s growth strategy emphasizes suburban and small-town markets, particularly in Massachusetts, Connecticut, Florida, Maine, New Hampshire, and New Jersey. Rocky’s regularly announces new locations and store remodels, entering new markets and strengthening its position within established trade areas.

Each Rocky’s store offers a full-service hardware experience, including a wide selection of hardware, paint, lawn and garden supplies, tools, and home improvement products. Specialty services such as key cutting, screen repair, and propane exchange are also available. The company operates as an independent member of the Ace Hardware cooperative, giving it access to a nationally recognized brand while maintaining local ownership and management.

For landlords, brokers, and developers, Rocky’s Ace Hardware stands out as a reliable multi-unit operator with flexible store formats suited to both freestanding buildings and shopping center locations. Its ongoing expansion, regional brand recognition, and commitment to community involvement contribute to its reputation as a dependable anchor or co-tenant in retail developments. Rocky’s does not offer franchise opportunities, ensuring consistent management and operational standards across its stores.