Rosa’s Cafe

Rosa’s Cafe is a Texas-based quick-service restaurant specializing in Tex-Mex cuisine, with a reputation for freshly prepared dishes and a welcoming, family-oriented setting. The company began in 1983, opening its first location in San Angelo, Texas. Over the years, Rosa’s Cafe has grown steadily, reaching a significant milestone of 20 stores by the late 1990s and expanding to 56 locations as of November 2025.

Ownership by Bobby Cox Companies, a well-established restaurant group headquartered in Fort Worth, has provided Rosa’s Cafe with the operational support and resources needed to scale effectively. The brand has remained privately held and does not franchise, ensuring consistent management and quality across all stores.

In the past five years, Rosa’s Cafe has continued to expand its footprint, focusing on high-growth suburban markets and retail corridors throughout Texas. Recent openings in Dallas-Fort Worth and West Texas reflect a measured approach to growth, with the company actively seeking both infill and new development opportunities. Preferred sites are freestanding buildings with drive-thru service and strong visibility, aligning with the brand’s emphasis on convenience and accessibility.

Rosa’s Cafe locations typically feature spacious dining rooms, drive-thru lanes, and a signature salsa bar, appealing to both dine-in and takeout customers. The chain is known for its consistent service, value, and ability to attract steady traffic, making it a reliable anchor for retail centers and mixed-use developments. Its ongoing expansion in priority markets such as Dallas-Fort Worth, Midland-Odessa, Lubbock, Amarillo, San Angelo, and Abilene signals a commitment to growth while maintaining the standards that have built customer loyalty over several decades.