Roy’s Hawaiian Fusion

Roy’s Hawaiian Fusion is an established restaurant group founded by chef Roy Yamaguchi in Honolulu in 1988. The brand became known for its unique approach to upscale casual dining, blending Hawaiian, Asian, and European influences in a menu that emphasizes fresh seafood, premium steaks, and tropical cocktails. Roy’s quickly gained recognition for its original Hawaii Kai location, which attracted both residents and travelers and helped set the stage for the company’s expansion beyond Hawaii.

Over the years, Roy’s Hawaiian Fusion grew its presence across the continental United States and internationally, including openings in Japan and Guam. As of November 2025, the company operates 10 restaurants, with a footprint focused on Hawaii, Florida, California, and select resort destinations. In the last five years, Roy’s has shifted from rapid growth to a strategy centered on maintaining and enhancing its existing portfolio, consolidating locations to prioritize high-performing sites in resort areas and affluent suburban communities. The brand is not actively pursuing new sites but remains open to strategic opportunities in select destination markets.

Roy’s is recognized for its flexible formats, operating both standalone restaurants and spaces integrated with hotels and resorts. Its reputation for delivering a chef-driven, seasonal menu and a vibrant dining experience has helped the company maintain strong brand equity and consistent traffic generation. The group continues to adapt by evolving its concept and introducing new culinary experiences to meet changing consumer preferences. Key contacts for the company are based in Honolulu, and Roy’s maintains an active presence on major social media platforms, supporting its visibility and engagement with guests.