SalonCentric

SalonCentric is a national distributor specializing in professional salon products, serving licensed beauty professionals across the United States. The company was founded in 2008 when L'Oréal USA brought together several regional distributors to create a unified platform for professional beauty supply, marking a significant shift toward national scale in the industry. One notable milestone in its growth was the integration of Beauty Alliance, Maly’s, and Columbia Beauty Supply, which broadened its reach and diversified its product offerings.

As of October 2023, SalonCentric operates more than 565 stores in 48 states, supported by a dedicated e-commerce platform designed for licensed professionals. The brand’s physical presence includes standalone retail stores and in-salon boutiques, offering a curated selection of haircare, skincare, and salon tools from well-known brands such as Redken, Matrix, and Pureology. Headquarters are located in St. Petersburg, Florida, and the company employs approximately 4,500 people nationwide.

Over the past five years, SalonCentric has continued to expand its footprint, focusing on underserved markets and optimizing store locations to better serve its core customer base. Recent growth has included new store openings in the Midwest and Southeast, with active site selection in high-traffic retail corridors and suburban centers. The company leverages data analytics to identify promising markets and guide strategic relocations, reflecting a dynamic approach to expansion.

SalonCentric is recognized for its commitment to professional education, regularly hosting in-store classes, digital learning events, and national shows to support the ongoing development of stylists and salon owners. Its scale, exclusive distribution rights for leading brands, and omnichannel capabilities position SalonCentric as a credible and influential player in the professional beauty supply sector.