Shasa

Shasa is a fast-fashion retailer that sells affordable, trend-driven apparel and accessories to young women across Mexico and select Latin American markets. The company was founded in 1998 by the Haddad family and opened its first store in Mexico City, where it quickly built a reputation for delivering the latest styles at accessible prices. By the early 2010s, Shasa had grown to over 100 locations across major Mexican cities and had begun testing markets in Guatemala and El Salvador.

As of November 2025, Shasa operates approximately 120 stores, with the majority concentrated in high-traffic shopping malls and lifestyle centers throughout Mexico. The company has also developed a growing e-commerce platform that extends its reach across Latin America. Store formats are typically large, open-concept spaces designed to display a wide assortment of clothing, footwear, and accessories with emphasis on rapid inventory turnover and frequent new arrivals.

Over the past five years, Shasa has maintained a disciplined expansion approach, focusing on Mexico's largest cities and regional shopping destinations. The company has announced plans to open 8 to 10 new stores annually through 2026, with particular emphasis on Mexico City, Guadalajara, Monterrey, Querétaro, and Puebla, as well as Guatemala City. This measured growth reflects the company's ability to interpret global fashion trends quickly and deliver them at competitive price points, supported by in-house design teams and a robust supply chain.

For landlords and developers, Shasa represents a tenant with proven traffic generation and a flexible store format that adapts well to different mall and lifestyle center environments. The retailer's consistent performance in urban markets and its strategic focus on high-visibility locations make it a reliable contributor to retail center dynamics and tenant mix.