Sleep Number

Sleep Number is a specialty retailer focused on mattresses and sleep technology, recognized for its smart beds that allow users to adjust firmness and monitor sleep quality. The company began in 1987, founded by Robert and JoAnn Walker in Minneapolis, originally under the name Select Comfort. A key milestone came in 2017 when Sleep Number rebranded to better reflect its signature product line and commitment to personalized sleep solutions.

As of November 2025, Sleep Number operates 650 company-owned stores across the United States, with additional locations in Canada and Puerto Rico. The brand has steadily grown its presence in major metropolitan areas and select secondary markets, often choosing high-traffic shopping centers and urban environments for new stores. Over the past five years, Sleep Number has invested heavily in expanding its footprint and modernizing its retail experience, integrating digital and physical channels to meet evolving consumer preferences. This omnichannel strategy enables customers to explore products in-store or online, enhancing convenience and engagement.

Sleep Number stands out for its proprietary technology, including SleepIQ, which tracks biometric data such as heart rate and movement, reflecting the company’s ongoing investment in research and development. Partnerships with academic and clinical organizations have furthered its reputation for innovation in sleep science. All stores are company-owned, and the company remains independent and publicly traded on NASDAQ under the ticker SNBR.

For commercial real estate professionals, Sleep Number represents a stable, nationally recognized tenant with a history of consistent growth and store performance. The company’s preference for prominent retail locations and its ongoing expansion posture make it a relevant and credible brand in today’s retail landscape.