Small Dog Electronics

Small Dog Electronics is an independent retailer and service provider specializing in Apple products and related technology. The company was founded in 1994 by Don Mayer in Waitsfield, Vermont, starting as a small mail-order business. Over time, it grew to become one of New England’s largest independent Apple resellers, building a reputation for technical expertise and a strong commitment to customer service and the local community.

A notable milestone in the company’s history was its expansion into multiple retail locations across Vermont, including a flagship store in South Burlington and a service center in Waitsfield. These sites offered certified Apple repairs and business IT solutions, serving both individual consumers and commercial clients.

As of November 2025, Small Dog Electronics operates a single physical location in South Burlington, Vermont. The company has consolidated its retail footprint and is not currently pursuing new store openings. Instead, it has shifted its focus to online sales and remote support, adapting to changes in the retail landscape and technology sector. Over the past five years, Small Dog Electronics has evolved by strengthening its e-commerce platform and expanding its remote service offerings, while maintaining a cautious approach to physical expansion.

Today, Small Dog Electronics is recognized for its longevity and technical credibility. The brand blends retail, repair, and consulting services, offering a flexible format that appeals to a broad range of clients. Its stable presence and service-oriented approach make it a reliable tenant in the technology retail category, particularly for properties in Vermont. The company continues to prioritize its core market while leveraging its online capabilities to reach customers beyond its physical location.