Specialized

Specialized is a global leader in the design, manufacturing, and retail of high-performance bicycles and cycling accessories. The company started in 1974 in Morgan Hill, California, when Mike Sinyard began importing Italian bike parts before launching his own line of bikes. One of its most notable milestones came in 1981 with the release of the Stumpjumper, the world’s first mass-produced mountain bike, which helped shape the modern cycling industry.

Today, Specialized offers a wide range of bikes, including road, mountain, electric, and youth models, along with cycling gear and apparel. As of November 2025, the company operates a single company-owned retail store, with plans to expand its direct retail presence in major U.S. and international markets. Its global dealer network includes more than 1,500 independent retailers, giving it broad reach across North America, Europe, and the Asia-Pacific region.

Over the past five years, Specialized has focused on building flagship experiential stores in high-visibility urban centers and affluent suburban areas. These locations are designed to offer immersive brand experiences, reflecting a strategy that blends physical retail with digital engagement. The company continues to invest in innovation and sustainability, maintaining its headquarters and research facility in Morgan Hill.

Specialized’s growth approach centers on expanding its company-owned footprint while deepening relationships with strategic dealer partners. Its reputation for quality and its commitment to cycling culture make it a recognizable and credible presence in markets where active lifestyles and outdoor recreation are priorities.