Stride Rite

Stride Rite is a well-established American footwear brand specializing in shoes for infants, toddlers, and young children. The company was founded in Boston in 1919, building its reputation on quality, comfort, and proper fit for growing kids. Over the decades, Stride Rite became a trusted name for families across the United States, known for introducing industry standards in children’s shoe sizing and fitting.

A significant milestone in Stride Rite’s history came in 2012, when it became part of Wolverine World Wide, Inc., a global footwear company. This transition marked the beginning of a new chapter for the brand. In the years since, Stride Rite has shifted away from operating a large network of standalone stores. Instead, it has focused on expanding its digital presence and strengthening wholesale partnerships with major retailers. As of November 2025, Stride Rite maintains a footprint in 300 retail locations nationwide, primarily through shop-in-shop formats and select branded stores, while its e-commerce platform continues to serve customers across the country.

During the past five years, Stride Rite has prioritized digital growth, investing in its online shopping experience and working closely with department stores and specialty retailers. The brand’s approach allows for flexible retail formats that adapt to changing consumer habits and the evolving retail landscape. All real estate and executive matters are managed through Wolverine World Wide’s corporate offices, ensuring consistent oversight and support. Stride Rite does not currently offer a franchise program, but its brand remains visible and active through social media and ongoing marketing efforts.

Stride Rite’s long-standing reputation, national reach, and adaptable retail strategy position it as a credible and stable presence in family-focused shopping environments and high-traffic retail centers.