Submarina California Subs

Submarina California Subs is a regional sandwich shop concept that has been part of the Southern California dining landscape since 1977. The company began as a single shop in San Diego, founded on the idea of serving submarine sandwiches and salads made with fresh, locally sourced ingredients and bread baked daily. This focus on quality and freshness helped Submarina stand out in a crowded market and build a loyal following across the region.

A significant milestone in the company’s history came in 1996, when Brian and Matt Kennedy opened their first franchise location. The Kennedy brothers, who learned the business directly from the original founders, played a key role in expanding Submarina’s reach throughout San Diego County. In 2017, they acquired the company, bringing new energy and continuity to the brand while maintaining its commitment to authentic California flavors.

As of November 2025, Submarina operates approximately 10 locations, with most stores concentrated in San Diego County and a few in neighboring areas. Over the past five years, the company has maintained a steady, measured approach to growth, focusing on franchising opportunities in high-traffic retail corridors and suburban centers. Submarina is particularly interested in working with owner-operators who have local market expertise and a hands-on approach to business.

The brand’s flexible store formats, willingness to consider both inline and endcap spaces, and consistent performance in busy retail environments make it a reliable tenant for landlords and brokers. Submarina’s leadership team remains directly involved in site selection and real estate decisions, offering a high level of accessibility and collaboration for partners. With a stable footprint and a reputation for quality, Submarina continues to attract interest from new franchisees and property owners seeking established, community-oriented operators in Southern California.