Sweet Frog Premium Frozen Yogurt

Sweet Frog Premium Frozen Yogurt is a self-serve frozen yogurt chain known for letting guests customize their desserts from a wide range of flavors and toppings. The company began in 2009, when founders Derek Cha and Annah Kim opened the first location in Richmond, Virginia. Sweet Frog quickly gained traction, growing from a single shop to more than 215 stores across 25 states within its first four years. By 2016, the brand had reached a high point of over 350 locations, including stores in the Dominican Republic, the United Kingdom, and Egypt.

A significant milestone came in 2018, when Sweet Frog was acquired by MTY Food Group, a Canadian restaurant operator with a broad portfolio of franchise brands. This transition provided additional resources and operational support, allowing Sweet Frog to maintain its presence in the competitive frozen dessert market.

As of November 2025, Sweet Frog operates more than 300 locations, with most stores run by franchisees. The majority of these shops are found in the United States, but the company continues to maintain a handful of international outposts. Over the past five years, Sweet Frog has focused on measured expansion, emphasizing suburban and community retail centers. The brand is increasingly opening co-branded sites alongside snack concepts such as Wetzel’s Pretzels, which allows for flexible formats and appeals to a broad customer base. Sweet Frog’s current growth strategy targets high-traffic, family-oriented markets, with particular attention to Texas, Virginia, North Carolina, Florida, California, and the Dominican Republic.

Sweet Frog’s approachable, family-friendly stores and adaptable real estate model have helped it remain a steady presence in the quick-service dessert segment. The company’s franchise-driven approach, track record of national and international growth, and willingness to partner with complementary brands make it a reliable and scalable option for a range of retail environments.