Tender Greens (TYP Restaurant Grp)

Tender Greens is a fast-casual restaurant chain built around fresh, made-to-order salads, grain bowls, and proteins sourced with an emphasis on local and seasonal ingredients. The company was founded in 2006 during the early expansion of health-conscious quick-service dining and has evolved into a recognized operator in the premium fast-casual segment across western North America.

As of December 2024, Tender Greens operates approximately 60 locations, with the majority concentrated in California and a growing footprint in Arizona, Colorado, and select East Coast markets. The chain operates as a company-owned business under its parent entity, TYP Restaurant Group, which provides operational infrastructure and manages multiple restaurant concepts. This ownership structure allows Tender Greens to maintain tight control over brand consistency and unit-level execution without relying on franchise partners.

The brand differentiates itself through transparency in ingredient sourcing, customizable menu options, and restaurant design that features open kitchens and community-oriented dining spaces. Over the past five years, Tender Greens has pursued a disciplined expansion strategy focused on densifying its California presence while selectively entering adjacent metropolitan areas. The company targets affluent, health-conscious consumers in urban and suburban retail environments, positioning itself in high-traffic retail and mixed-use developments where demographic alignment supports premium pricing and higher average check sizes.

Tender Greens maintains relevance through menu innovation and seasonal offerings that reflect its sourcing philosophy. The company's operational model emphasizes quality control and brand consistency, which supports its positioning in lifestyle centers and urban retail corridors. For developers and landlords, Tender Greens represents a mid-scale operator with proven performance in premium locations, typically seeking high-visibility retail environments in markets with demonstrated demand for elevated fast-casual dining. The company's growth posture remains selective and disciplined, focused on markets where unit economics and brand positioning align with long-term strategic objectives.