Tervis

Tervis is a designer and manufacturer of insulated drinkware that has been in business since 1946, when Frank Cotter founded the company in DeLand, Florida. The brand became known for pioneering double-wall insulation technology in tumblers and water bottles, a feature that keeps beverages at the desired temperature while preventing condensation on the outside of the cup. Over decades, Tervis built a reputation for durable, customizable drinkware and established itself as a significant player in both the consumer and corporate gifting markets.

In 2020, Authentic Brands Group acquired Tervis, bringing the heritage brand under new ownership and operational structure. Since then, the company has maintained its core product lines while introducing lifestyle extensions through the TervisHome brand. The acquisition marked a strategic pivot toward streamlining operations and focusing resources on channels where the brand performs strongest.

As of December 2025, Tervis operates a single flagship retail location at 928 S. Tamiami Trail in Osprey, Florida. This represents a significant consolidation of the company's physical retail footprint. The Osprey store serves as the brand's primary retail presence and hosts seasonal events, most notably an annual tent sale held in early December where products are offered at promotional pricing. The location carries the full product portfolio, including tumblers, mugs, water bottles, and accessories from both the core Tervis line and the TervisHome collection.

The company's primary growth strategy centers on direct-to-consumer e-commerce through its website and wholesale partnerships with major national retailers rather than expanding store count. This omnichannel approach allows Tervis to maintain brand visibility and accessibility without the overhead of a large retail footprint. The company continues to emphasize customization and personalization as key differentiators, and seasonal product launches with holiday-themed designs demonstrate its commitment to responsive merchandising that appeals to gift buyers and everyday consumers alike.

For real estate professionals, Tervis illustrates how heritage consumer brands are adapting their retail strategies in an increasingly digital marketplace. The company's decision to maintain a single destination retail location in a high-traffic Florida market, combined with its emphasis on seasonal events and experiential shopping, reflects a deliberate choice to use physical retail as a brand showcase and traffic driver rather than as the primary revenue engine. This model allows the company to preserve its retail presence and customer connection while leveraging e-commerce and wholesale channels for scale and efficiency.