The Fresh Market

The Fresh Market is a specialty grocery retailer that operates a curated chain of upscale supermarkets focused on natural, organic, and gourmet food products. Founded in 1982 by Ray Berry and his wife Beverly in Greensboro, North Carolina, the company emerged from a vision to bring European-style open market shopping to America. The first store opened on March 5, 1982, on Lawndale Drive in Greensboro, establishing the foundation for what would become a regional specialty grocer with meaningful presence across the Southeast and beyond.

As of December 2024, The Fresh Market operates 65 stores across multiple states and employs over 6,500 individuals. The company maintains its headquarters and flagship location in Greensboro, North Carolina, where it has remained rooted since its founding. The Fresh Market distinguishes itself through careful product curation, emphasis on health and wellness offerings, and a commitment to providing specialty items not typically found in conventional supermarkets. Store formats emphasize customer service and product quality, with dedicated departments for fresh produce, organic meats, specialty dairy, prepared foods, and artisanal bakery items.

The company operates under private ownership and has maintained its independent status while competing against larger national chains and regional competitors. Its business model centers on the premium grocery segment, targeting health-conscious consumers and those seeking specialty food products. Over the past five years, The Fresh Market has maintained a stable store footprint, focusing on consistent operations and market presence in the Southeast, Mid-Atlantic, and select Midwest locations rather than pursuing aggressive expansion. This measured approach reflects a strategic commitment to operational excellence and brand integrity within its core markets.

For commercial real estate professionals, The Fresh Market represents a credible specialty retail operator with four decades of market presence and a consistent footprint. The specialty grocery format typically requires smaller square footage than conventional supermarkets, making it well-suited for mixed-use developments and upscale shopping centers. The company's longevity and sustained operations across multiple states demonstrate operational viability and the enduring demand for premium natural and organic products in its target markets.