Things Remembered

Things Remembered is a long-standing personalized gifts brand known for customizable products such as jewelry, drinkware, home décor, business gifts, awards, and wedding items. Customers design their gifts online, and the company provides engraving, monogramming, and custom printing services to create one-of-a-kind pieces. As of December 2025, Things Remembered operates as a fully digital business with no physical retail locations.

The brand was founded in 1989 and spent roughly three decades as a familiar presence in shopping malls and retail centers across North America. For many years, it was best known for its mall stores, where shoppers could select a gift and have it personalized on-site. That in-store service helped the company build strong name recognition around special-occasion gifting and commemorative items.

A major milestone came in 2020, when 1-800-Flowers.com Inc. acquired the Things Remembered e-commerce business and product lines. The transaction was focused on the brand, its online operations, and its personalization capabilities. The former brick-and-mortar stores were not part of the deal and were divested. Following the acquisition, Things Remembered was folded into the broader 1-800-Flowers.com platform, gaining access to the parent company’s digital infrastructure, distribution network, and customer base.

Over the last five years, this shift has transformed Things Remembered from a traditional mall-based chain into a digital-only brand. The company now reaches customers primarily through online channels, where its assortment and customization tools are integrated with 1-800-Flowers.com’s broader portfolio of gifting brands. The focus is on e-commerce execution, brand equity, and efficient fulfillment rather than new store development.

For landlords, brokers, and developers, Things Remembered is best understood today as a former specialty retailer that has fully exited physical stores. It no longer backfills mall space or participates in new retail projects, but it remains a recognizable name to consumers and a clear example of how a mature specialty concept can migrate from a national brick-and-mortar footprint to a pure-play digital model under a larger online gifting platform.