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Planet Fitness is a fitness brand that has built a reputation for offering affordable, accessible workouts in a welcoming environment. The company started in the late 1990s with a focus on creating a non-intimidating gym experience, and over the years it has grown into one of the largest fitness chains in the United States. Its approach centers on providing a consistent, value-driven service that appeals to a wide range of members, from beginners to regular exercisers.

The brand has expanded rapidly through franchising, opening new locations in both established and emerging markets. As of December 2025, Planet Fitness operates a network of 2,795 clubs, including both franchised and company-owned sites, spanning all 50 states, the District of Columbia, Puerto Rico, and several international locations. This growth has been supported by a strategy that prioritizes convenience, affordability, and a strong local presence, making the brand a familiar fixture in shopping centers, strip malls, and mixed-use developments.

Over the past five years, Planet Fitness has continued to refine its offerings, introducing new workout programs and amenities to keep members engaged. The company has also invested in digital tools and mobile apps to enhance the member experience and support ongoing retention. These efforts have helped Planet Fitness maintain steady growth in both membership and club count, even as the fitness industry evolves.

For landlords, brokers, and developers, Planet Fitness stands out as a reliable, high-traffic tenant with a proven track record in community and neighborhood centers. The brand’s compact footprint and flexible site requirements make it a practical choice for a variety of retail environments. Its ability to attract regular visitors throughout the week, including during off-peak shopping hours, adds value to co-tenancy environments and supports the broader retail ecosystem.