Tommy Bahama

Tommy Bahama is a U.S. lifestyle brand built around relaxed, resort-inspired apparel, accessories, home goods, and a growing restaurant and bar platform that serves travelers and leisure-oriented customers in coastal, resort, and upscale suburban locations. As of December 2025, the brand continues to pair its soft-goods business with hospitality concepts that can add both daytime and evening traffic to destination-oriented real estate projects. The company’s mix of retail and food-and-beverage makes it a potential draw for projects that lean on tourism, experiential merchandising, and higher-spend visitors.

The brand was founded in 1993 with a focus on men’s silk shirts and an easygoing “island living” point of view. Over the years, Tommy Bahama expanded beyond menswear into a full men’s and women’s lifestyle assortment, including sportswear and swimwear, and extended the name into the home through licensed categories such as furniture and home textiles. This evolution has helped the company stay relevant as customers interact with the brand not only in resort towns, but also in their primary homes and travel-related environments.

A notable milestone for Tommy Bahama was the introduction of locations that combine a retail store with a restaurant, bar, or Marlin Bar under the same brand. These hybrid sites reinforced the experiential side of the concept and helped it stand out in centers that might otherwise skew heavily toward traditional apparel tenants. In many markets, the restaurant and bar units act as regional draws and brand introducers, exposing visitors to Tommy Bahama in a setting where they are already in a spending mindset.

As of December 2025, Tommy Bahama operates a broad network of branded full-price stores, outlet locations, and restaurant or Marlin Bar sites across the United States and select international markets, supplemented by e-commerce and wholesale placements with better department stores and specialty retailers. The footprint is concentrated in coastal states, resort markets, and tourist-driven nodes in the continental U.S., Hawaii, and the Caribbean, aligning the brand closely with travel, second-home, and vacation spending patterns. Within mixed-use and open-air projects, its hospitality units can help extend dwell time and create repeat visit behavior that benefits neighboring tenants.

Over roughly the last five years, the company has focused on sharpening its portfolio by closing lower-performing units while investing in higher-productivity resort corridors, key gateway cities, and high-income suburban lifestyle centers. New growth has been selective rather than blanket national rollout, with attention on mixed-use, lifestyle, outlet, and open-air formats that can support both stand-alone soft-goods stores and the restaurant or Marlin Bar concepts. For landlords, brokers, and developers, this approach translates into a tenant that is still growing, but disciplined, and that can adapt to different project types while bringing a recognizable name and an experience-forward format to resort, tourism-driven urban, and strong-income suburban environments.