Tommy Hilfiger Kids

Tommy Hilfiger Kids is the children’s arm of the Tommy Hilfiger brand, offering clothing, footwear, and accessories for infants, toddlers, and kids. The line appears in dedicated kids zones within full-price stores, outlet locations, shop‑in‑shops, and global ecommerce rather than as a separate retail chain, which allows it to plug into a wide variety of center types and co‑tenancies.

The broader Tommy Hilfiger brand was founded in 1985 by designer Tommy Hilfiger, starting as an American casual and preppy sportswear label and then expanding into a full lifestyle offering. Kids collections followed in the 1990s as the brand moved beyond men’s sportswear into womenswear, denim, accessories, and children’s ranges, often developed in partnership with department stores and international licensees. A key milestone came in 2010, when PVH Corp. acquired Tommy Hilfiger, adding global scale, capital, and supply chain strength that accelerated the reach of kids product across Europe, North America, and Asia.

Today, Tommy Hilfiger Kids merchandise is woven through the brand’s global footprint of more than 2,000 locations as of November 2024, including full‑price stores, outlets, and shop‑in‑shops. In most markets, kids is part of multi‑category family stores rather than a stand‑alone fleet, which allows landlords and brokers to capture children’s, men’s, and women’s sales within a single box. The brand’s kids offering helps position Tommy Hilfiger as a family destination that can drive repeat traffic and broaden the appeal of fashion, outlet, and lifestyle projects.

Over the last five years, PVH has emphasized Tommy Hilfiger as a core growth engine, with a focus on disciplined expansion in Europe, the Middle East, China, Japan, and select North American outlet and lifestyle centers. New openings typically feature men’s, women’s, and kids assortments under one roof, with kids riding along in both full‑price and outlet concepts instead of being rolled out as a separate, kids‑only format. At the same time, PVH has been optimizing the retail fleet by closing underperforming stores and investing in high‑productivity flagships, outlets, and digital capabilities that support omnichannel shopping for all categories, including kids.

For real estate partners, Tommy Hilfiger Kids functions as a built‑in growth category within the wider Tommy Hilfiger deal. The brand’s strategy favors locations where kids can share back‑of‑house, staffing, and marketing with adult assortments, which can improve productivity per square foot and support a strong, unified storefront. Franchise and license partnerships remain important in many international markets, particularly in Europe and the Middle East, helping the kids line follow proven operators into new countries and centers while keeping formats consistent with the rest of the Tommy Hilfiger brand.