Toni&Guy

TONI&GUY is a British hairdressing brand that operates a large international network of branded salons and education academies. The business focuses on cut and colour services, styling and other salon treatments at the premium end of the market, delivered under a single, well known name that appears on high streets, in malls and in mixed‑use schemes around the world.

The company was founded in 1963 in Clapham, London, by Italian brothers Toni (Giuseppe) and Guy (Gaetano) Mascolo. It began as a single neighbourhood salon and grew steadily as word spread about its technical approach to cutting and colouring. A notable milestone came as the brand moved from a small London base to a recognised international name, building a presence that is now cited across more than 50 countries, supported by formal academies that train stylists in-house and feed talent into the salon network.

As of September 2024, TONI&GUY is estimated to operate roughly 475 salons and academies globally. The company remains privately held under the Mascolo Group, with its registered headquarters on Stamford Street in London and an active family legacy in the business. The exact store count and staffing figures are not disclosed publicly and should be viewed as directional, but the footprint reflects a sustained international platform rather than an emerging concept.

Over the past five years, the brand has focused on refreshing and consolidating its estate in mature markets while using franchising and master-franchise agreements to expand in selected growth regions. In the United Kingdom, TONI&GUY continues to add and refurbish salons in major cities and affluent suburbs, tightening its coverage in areas where fashion and beauty spend is resilient. Internationally, growth has been led by regional partners, particularly in India, the Middle East and parts of Asia-Pacific, where master-franchisees have opened dozens of locations under the brand.

Recent expansion has concentrated on high-income urban districts and established retail corridors rather than broad national rollouts. In India, for example, franchise leaders have publicly highlighted ongoing interest in urban, higher-spend catchments, including malls, prominent high streets and lifestyle centres, with most new salons appearing as infill sites in existing metros or in additional Tier 1 and upper Tier 2 cities. Similar patterns are visible in selected markets in the Middle East, major Asia-Pacific cities and higher-income European neighbourhoods, where TONI&GUY looks for dense, fashion-conscious client bases and good visibility.

Alongside salon growth, the company has continued to invest in its academies, which provide structured training in its proprietary cutting and colouring methods. This education infrastructure supports consistent service levels across franchised and company-owned locations and helps the brand recruit and retain stylists in competitive labour markets. TONI&GUY’s long-running involvement with London Fashion Week and other runway events has also reinforced its position as a style-driven operator with strong links to the fashion industry.

For landlords, brokers and developers, TONI&GUY typically trades in small to mid-size inline units and fits well into mixed-use, lifestyle, health and beauty, and fashion-led merchandising plans. The salons tend to anchor repeat visits, drawing a steady flow of appointments from local residents and office workers in dense, higher-income trade areas. The combination of a 1960s founding story, decades of continuous operation, a global footprint and a formal training pipeline gives the brand a level of credibility and staying power that many schemes look for when curating their personal services and street-facing retail lineups.