Total Hockey

Total Hockey is a former specialty hockey retailer that focused on equipment, apparel, and accessories for players at every level across the United States. The company served customers through brick and mortar stores and an online platform, offering skates, sticks, protective gear, and team merchandise along with fitting and customization services. It became a familiar resource for players, parents, and coaches looking for a focused hockey assortment and knowledgeable in‑store help.

The business began in the early 1990s as a regional hockey shop and gradually expanded into multiple markets, concentrating on established hockey communities in the Midwest and other U.S. regions where the sport had a strong presence. Over time, Total Hockey grew by opening new stores and by acquiring or rebranding existing hockey retailers, ultimately reaching several dozen locations at its peak. As e‑commerce gained importance, the company put significant effort into its online store to reach customers beyond its physical trade areas and to stay competitive with national and Canadian specialty chains.

A notable milestone in the company’s history was the shift to a more integrated omnichannel model that connected store inventory with its online catalog so customers could move more easily between in‑store and digital shopping. Total Hockey complemented this retail approach with team sales programs and league relationships, supplying equipment and uniforms to youth and amateur organizations and building recognition among rink operators and tournament organizers. In many markets, the brand became part of the local hockey ecosystem, often serving as a traffic driver in centers located near rinks or regional sports hubs.

In the mid‑2010s the business came under increasing pressure from larger national retailers, direct‑to‑consumer brands, and consolidated hockey chains with greater purchasing power and online reach. These challenges, combined with broader headwinds in brick and mortar retail, led to a formal restructuring and the eventual sale of a substantial portion of Total Hockey’s assets to another hockey equipment retailer. Following the transaction, many of its stores were converted to the acquiring banner or closed, and the TotalHockey.com site stopped operating as a consumer channel.

As of December 2025, Total Hockey no longer operates as an independent chain, and there is no active store base, growth plan, or pipeline associated with the brand. For landlords, brokers, and developers, the name now shows up mainly in historical rent rolls and second‑generation space rather than in current tenant rosters. Former Total Hockey boxes have typically been backfilled over time by other sporting goods users, fitness concepts, or non‑retail tenants, and any remaining footprint data is most useful for understanding how hockey specialty retail once clustered around rinks and regional sports corridors rather than for pursuing new deals with the brand today.