Total Wine & More

Total Wine & More is a national specialty retailer focused on wine, spirits, beer, and related accessories for both everyday shoppers and on-premise customers across the United States. Its stores are large-format, high-volume boxes that carry an extensive selection at competitive prices, supported by staff who emphasize education, tastings, classes, and curated recommendations that encourage repeat visits from adult customers.

The company was founded in 1991 by brothers David and Robert Trone, starting from a single store and growing over more than three decades into a multi-state platform and one of the most recognizable names in off-premise beverage alcohol retailing. As of December 2025 the company operates hundreds of stores across roughly thirty states and the District of Columbia, with a footprint that extends across the Mid-Atlantic, Southeast, Texas, California, the Pacific Northwest, and selected Midwest markets.

From a real estate perspective, Total Wine & More typically occupies sizable boxes that work well in power centers and well-located open-air projects in both suburban and urban trade areas. These stores often sit alongside grocery, wholesale clubs, and national soft-goods anchors, functioning as a destination retailer that pulls from a broad regional trade area while still complementing everyday-needs co-tenants.

Over the last five years, the brand has continued to expand and refine its model by opening new stores, relocating and enlarging existing units, and filling in established metros where it already has a customer base. Growth has focused on building clusters of locations within major metropolitan areas and selectively entering additional states as regulations and logistics support its high-volume format, which has helped make the chain a familiar, repeatable tenant for landlords and developers planning anchor lineups.

Total Wine & More favors sites with strong visibility on major arterials, easy access, and ample parking, serving trade areas with solid income and adult population density rather than small urban footprints. The company continues to invest in remodels and expansions, signaling a long-term commitment to key centers and reinforcing traffic patterns for surrounding tenants.

The retailer has also evolved its customer offering over roughly the past five years by layering ecommerce, buy-online-pickup-in-store, and local delivery in certain markets on top of its core in-store experience. Even with these digital capabilities, the physical store remains central to the model, operating as a hybrid of big-box and specialty shop that combines breadth of assortment, knowledgeable staff, and event programming, which in turn supports sustained volumes and provides a stable anchor presence in open-air centers and power centers.