Turner’s Outdoorsman

Turner’s Outdoorsman is a regional outdoor sporting goods retailer focused on fishing, hunting, shooting sports, and related equipment and apparel across California and select Western U.S. markets. The company runs full-line stores that center on firearms, ammunition, and fishing tackle, rounded out with marine gear, camping products, and outdoor lifestyle merchandise, so customers can outfit most of their trips in a single visit. Stores typically pull from a broad trade area and often act as traffic-driving anchors in community and power centers that already see strong participation in outdoor recreation.

The business began in Southern California in 1971, when the original shop focused primarily on fishing and gradually expanded into hunting and shooting sports as customer demand increased and state firearms regulations evolved. Over time, Turner’s added categories such as archery, marine, and camping while following key highway corridors and suburban growth, shifting from a single-shop operation into a multi-store regional chain. This steady, infill-oriented approach has helped the company keep merchandising consistent, maintain compliance in a complex regulatory environment, and build long-term relationships with core vendors.

As of December 2025, Turner’s Outdoorsman operates brick-and-mortar stores supported by an e-commerce platform that showcases firearms, ammunition, and fishing tackle while directing customers into stores for services such as firearms transfers, special orders, and licensing support where allowed. The store base remains concentrated in California, particularly suburban and exurban trade areas where working households regularly hunt, fish, and camp, with selective expansion into other Western markets that share similar outdoor cultures and regulatory structures. Over roughly the last five years, the brand has continued to build out its California footprint, entered or tested adjacent Western markets with strong outdoor recreation, and invested in online capabilities, in-store education, and events to deepen engagement with dedicated anglers and hunters.

For landlords, brokers, and developers, Turner’s typically appears in multi-tenant community and regional centers alongside daily-needs and value-oriented retailers that help keep traffic consistent throughout the week. The format usually includes a prominent gun counter, secure safe and firearm displays, and adjacent aisles for soft goods, hardgoods, and seasonal items, which creates a destination-style shopping pattern that differs from general sporting goods boxes. Because the assortment combines frequent, repeat-purchase items such as ammunition and tackle with larger-ticket categories like firearms, optics, and safes, stores can generate a mix of steady visits from core enthusiasts and episodic spikes around big purchases.

As of December 2025, the company maintains a measured but active growth posture, generally backfilling proven trade areas in California and stepping into nearby Western markets where outdoor participation, regulation, and center co-tenancy support a firearms- and fishing-led mix. Preferred sites tend to offer good regional visibility, ample surface parking, practical truck access, and signage that can clearly communicate firearms and fishing to commuters and weekend traffic. In many markets where national chains have reduced or rebalanced firearms assortments, Turner’s position as a firearms- and fishing-forward specialist gives centers a differentiated anchor that can extend draw beyond the immediate neighborhood and tap into a loyal, lifestyle-driven customer base.