Van Heusen

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Van Heusen is a heritage apparel brand founded in 1921 that built its reputation on men's dress shirts and businesswear before becoming part of PVH Corp.'s portfolio of labels. The brand emerged from Phillips-Van Heusen, a company that evolved from a shirtmaker into a diversified apparel group, and over the decades became a staple in department stores and value-oriented menswear retail. Van Heusen expanded into sportswear and accessories, establishing itself as a mainstream choice for office and occasion dressing across North America.

As PVH shifted its strategic focus toward Calvin Klein and Tommy Hilfiger, Van Heusen and other Heritage Brands experienced significant changes in their North American retail presence. Many corporate-operated stores closed or transitioned to licensing arrangements, with the brand's distribution concentrating in wholesale channels, outlet locations, and selected international markets. In India, Van Heusen has developed into a substantial lifestyle brand operating dedicated branded stores and shop-in-shops across major cities, offering formal, casual, and athleisure options for working professionals. This licensing and franchise approach has created a varied real estate footprint that differs markedly by geography, with fewer corporate stores in North America and more licensed or franchise formats across Asia and the Middle East.

For landlords and brokers, Van Heusen remains relevant in fashion-oriented centers and high-street locations where the brand operates full-price or outlet stores in multi-tenant environments. The stores typically function as small- to mid-box apparel units focused on ready-to-wear merchandise, positioning them as part of a broader fashion mix rather than as standalone anchors. Because PVH's growth investment now prioritizes Calvin Klein and Tommy Hilfiger, new Van Heusen site activity tends to be selective and often driven by licensees pursuing infill opportunities in markets where the brand maintains strong recognition among office workers and value-conscious consumers.

As of December 2025, PVH operates more than a thousand stores globally across its brands, with only a portion attributed to Heritage Brands, and does not disclose Van Heusen store counts separately. This means that real estate negotiations for Van Heusen locations are typically handled by regional licensees or local country teams rather than a centralized corporate real estate department. For landlords and brokers exploring potential sites, the practical approach is to work through PVH's regional offices or the relevant license partner, recognizing that Van Heusen today functions as part of a broader portfolio strategy rather than as an aggressively expanding standalone U.S. retail chain.