Vestique

Vestique is a women’s boutique retailer offering affordable, trend‑driven apparel, shoes and accessories through a combination of brick‑and‑mortar stores and a national e‑commerce platform. The brand focuses on wearable pieces for everyday life, work, and social occasions, with a mix that includes dresses, denim, tops, loungewear, jewelry and gift items. New styles arrive frequently and are showcased heavily on social media, which drives both online sales and in‑store traffic.

The company was founded in 2010 in Raleigh, North Carolina, by Morgan Lashley and Caroline Dunham. It began as a small operation selling clothing from Lashley’s attic and through Facebook, gaining enough momentum to support the first physical boutique later that year. A key milestone came in the mid‑2010s, when Vestique moved from a single local shop to a recognizable regional name, expanding across the Carolinas and into Georgia while keeping stores at a neighborhood scale.

As of October 2024 Vestique operates 14 boutiques across North Carolina, South Carolina and Georgia, supported by an online store that serves customers nationwide. The boutiques are typically intimate inline spaces designed to feel like true neighborhood shops. Interiors are merchandised with coordinated outfits and visually strong displays that photograph well and encourage customers to share their visits on social platforms, reinforcing the brand’s presence in each market.

Over the last five years the company has refined a deliberate, regional growth strategy. Vestique continues to concentrate on the Southeast, adding locations in strong lifestyle and neighborhood centers where its younger female customer base already spends time. Priority markets include Raleigh–Durham and Charlotte in North Carolina, Greenville, Columbia and Charleston in South Carolina, and college and regional hubs such as Athens in Georgia. The brand also maintains a presence in the broader Atlanta area.

Vestique’s expansion approach blends digital and physical retail. The e‑commerce site and a sizable social media following allow the team to gauge interest in new markets, support existing stores with broader brand awareness, and test customer response before committing to long‑term brick‑and‑mortar leases. Pop‑up stores, local events and influencer collaborations are used to build a following on the ground, often serving as a precursor to permanent locations.

The company remains independently owned and is supported by a lean corporate team based in the Raleigh metro area. For landlords and developers in the Southeast, Vestique represents an established regional boutique concept that attracts frequent visits from young women, contributes to an active daytime and evening environment, and fits naturally into lifestyle centers, urban mixed‑use projects and strong neighborhood shopping streets.