Victory Lane Oil Change

Victory Lane Oil Change is a franchised automotive service brand that focuses on quick, drive-through oil changes and basic preventive maintenance for everyday passenger vehicles. Stores provide oil changes, fluid top-offs and exchanges, filters, wiper blades and other light services that keep cars on the road without a full repair shop visit. The model centers on convenience, speed and repeat visits from local customers who want a simple, in-and-out service experience.

The company began in Jackson, Michigan, where the first Victory Lane location opened in 1980. What started as a single quick oil change shop grew over time into a regional brand as additional sites opened across Michigan and then into nearby states. Franchising and the conversion of existing independent oil change operators both played a role in that expansion. A key milestone came in 2013, when Justin and Heidi Cialella took over franchisor leadership. That transition marked a new phase of growth outside Michigan and a push to tighten brand standards and consistency across the system.

As of August 2024, Victory Lane operates 35 locations across Michigan, Ohio, North Carolina, Tennessee and a small number of additional states. The stores are typically freestanding or on outparcels in neighborhood and community retail corridors, built around compact service bays that support fast turns rather than full-line auto repair. That footprint allows the brand to fit on smaller commercial pads and older outlots where a larger automotive or retail format may not be practical.

Over roughly the last five years, Victory Lane has continued to position itself as a growth-minded but selective operator. The company is actively recruiting new franchisees and encouraging conversions of existing quick lube facilities into the Victory Lane system. Recent development efforts emphasize infill growth in Michigan, Ohio, North Carolina and Tennessee, along with entry into surrounding Midwestern states and select Southeast markets that share similar traffic and vehicle patterns. The brand shows flexibility in working with both ground-up sites and second-generation bays, provided the locations offer strong visibility, convenient access and traffic volumes that support frequent-return service users.

For landlords, brokers and developers, Victory Lane brings more than four decades of operating history in the quick lube category, a straightforward and repeatable building format, and a service mix that naturally encourages high visit frequency. Its compact, drive-through layout and preference for prominent, easy-in/easy-out corners and outparcels can help activate small or irregular sites that fall below the size needs of traditional retailers, while still delivering a recognizable, needs-based automotive service tenant.