Vintage Stock

Vintage Stock is a specialty entertainment retailer that buys, sells, and trades physical media and pop culture collectibles across several related store brands. Under the Vintage Stock, Movie Trading Company, EntertainMart, and V-Stock banners, the company focuses on new and pre-owned movies, video games and consoles, music on CD and vinyl, comic books, toys, trading cards, and related accessories. Stores cater to collectors and value-focused shoppers who like to browse in person and still prefer owning physical products.

The business began in 1980 with a single store in Joplin, Missouri, founded by Rodney Spriggs, who continues to lead the company today. The original concept centered on used movies, games, and music in a dense, treasure-hunt setting. Over time, the assortment grew to include comics, toys, and trading cards, while the company refined a buy-sell-trade model that lets customers convert used media into store credit or cash. That circular inventory approach remains central to the brand and helps drive repeat visits in older shopping centers and enclosed malls.

A key milestone came in 2016, when diversified holding company Live Ventures Incorporated acquired Vintage Stock, Inc. and made it a wholly owned subsidiary. Under Live Ventures’ ownership, Vintage Stock has grown through a mix of organic new store openings and selective acquisitions of similar regional chains. As of April 2024, the company operated 72 stores across the United States, including a newly opened location in Chattanooga, Tennessee that signals a broader move into the Southeastern U.S. while still maintaining a core base in Missouri, Kansas, Oklahoma, Arkansas, and Texas.

As of April 2024, Vintage Stock’s footprint spans the Midwest, South-central states, the Mountain West, and parts of the Southeast. Markets include Missouri, Kansas, Oklahoma, Arkansas, Texas, Colorado, New Mexico, Utah, Idaho, Tennessee, and several additional states across its different banners. Most locations occupy second-generation inline or junior-anchor space in value-oriented retail corridors, often in power centers, lifestyle centers, or traditional malls. The stores are typically dense with product, designed for long browse times, and merchandise is tailored to the local trade-in patterns of each market.

Over roughly the last five years, the company has moved from being primarily a Midwestern and South-central chain to a broader regional player. It has added units in Tennessee and other Southeast and Mountain West markets while continuing to infill within its legacy territories. The Movie Trading Company and EntertainMart concepts have helped Vintage Stock enter new cities where those names already resonate with customers, supported by Live Ventures’ capital and long-term, buy-build-hold strategy.

In addition to its brick-and-mortar stores, Vintage Stock sells and ships product nationwide through its e-commerce platform at vintagestock.com, which mirrors much of the in-store assortment. Online sales extend the reach of individual stores and support omnichannel shopping, particularly for collectors searching for specific titles or hard-to-find items.

For landlords, brokers, and developers, Vintage Stock represents a scaled, active tenant in the entertainment and collectibles category, backed by Nasdaq-listed Live Ventures. The chain tends to backfill existing boxes in multi-tenant projects where entertainment, off-price, and everyday-needs retailers generate steady traffic. Its buy-sell-trade model and “treasure hunt” experience encourage frequent visits and long dwell times, which can help support cross-shopping and add a differentiated, experience-driven use to older or value-oriented centers.