Ziba Beauty

Ziba Beauty is a specialty beauty services brand known for eyebrow threading, waxing, henna, and related brow and facial treatments rooted in South Asian and Middle Eastern traditions. The company focuses on quick, precise services at approachable price points, attracting a broad mix of customers who visit regularly for maintenance and touch-ups. As of December 2024, Ziba Beauty operates 12 locations, primarily in high-traffic shopping centers across Southern California, with studios in both inline and kiosk-style formats that fit easily into multi-tenant retail environments.

The business was founded in 1987 by members of the Batra family, including Kundan and Manjit Batra. Over time, leadership transitioned to CEO and co-owner Sumita Batra, who is widely recognized for helping introduce and popularize eyebrow threading in the United States. What started as a single salon has grown into a regional chain with a long history in Los Angeles and Orange County malls. By the late 2000s, the Ziba Beauty name had become closely linked with threading in the U.S., supported by consistent training and a focus on authentic techniques for its estheticians.

A key milestone in the company’s growth came as it built relationships with major mall owners, including Westfield and other national operators. These partnerships helped Ziba Beauty secure space in established regional malls alongside fashion, dining, and other health and beauty tenants. The concept’s service-driven model, relatively modest space requirements, and frequent customer visits positioned it as a natural fit in centers looking to deepen their mix of everyday-use and experiential offerings.

Over roughly the last five years, Ziba Beauty has focused on refining and reinforcing its presence in core Southern California trade areas rather than pushing into aggressive multi-state expansion. As of December 2024, its studios are listed in centers such as Cerritos Towne Center, Glendale Galleria, Westfield Culver City, and other Los Angeles and Orange County malls, with some activity around renewals, relocations, and selective new placements within familiar markets. The current footprint remains concentrated around Los Angeles, Orange County, and parts of the Inland Empire, with no broad franchising push or rapid national rollout.

For landlords, brokers, and developers, Ziba Beauty functions as a niche but stable specialty services tenant with a decades-long operating history and strong name recognition in Southern California. The brand is able to work effectively in compact inline bays or kiosk footprints, often utilizing second-generation salon or small-shop space with reasonable adaptations. Its repeat-service model draws frequent local visits across weekdays and weekends, complementing fashion, beauty, and daily-needs retailers and adding a personal services component that can help round out merchandising plans in regional malls and lifestyle centers.