CEO of the Famous Toastery, Robert Maynard says South Florida would be hungry enough for 25 locations of the high end breakfast and brunch brand.
Robert Maynard, co-founder of the Charlotte, North Carolina-based eatery told the Business Journal that he will be scouting for South Florida locations later this month, and says Florida's first Famous Toastery could open by mid-2016.
The exact location in Florida has not been decided as yet however Maynard is considering cities from Palm Beach County to Miami-Dade County, including Delray Beach, Boca Raton, Plantation, downtown Fort Lauderdale, Hollywood, Hallandale Beach, Aventura, Sunny Isles Beach, and Miami's downtown and Coconut Grove neighborhoods. South Beach however is however not being considered.
Famous Toastery's sweet spots are mostly in Plazas which are anchored by Whole Foods Market or The Fresh Market Stores, which typically measure between 3,500 and 3,800 square feet. Standalone Restaurants are also being considered. The brand has six locations, with 25 more in the works along the East Coast, including the first Florida location in Jacksonville Beach. It's supposed to be completed in the next 60 days.
By the end of 2016 the company expects to have a total of 35 locations. It is looking for franchisees to take a lead in expansion in Florida. Franchisees can expect to invest from $490,000 to $775,000 to open a Famous Toastery of their own. It also includes a $35,000 franchise fee and a 5% in royalties.
An average store takes about nine weeks to open, but it can take up-to 12 weeks, depending on the space. Each new location employs about 25 to 35 people. Interested Investors can visit the site OwnAToastery.com for more information