Quick Service

Orange Juilius

962 Locations
Minneapolis, MN, United States
Founded 1926

About Orange Juilius

Company overview and description

Orange Julius is a well-known beverage brand that originated in Los Angeles in 1926, when Julius Freed developed its signature frothy orange drink. The company became a fixture in American malls during the 1960s and 1970s, operating hundreds of locations across the United States, Canada, and several international markets. This early expansion established Orange Julius as a pioneer in quick-service beverage retail, particularly in high-traffic retail environments.

A major turning point came in 1987, when International Dairy Queen acquired Orange Julius. Since then, the brand has operated exclusively under Dairy Queen’s corporate structure, which itself became part of Berkshire Hathaway in 1998. Orange Julius no longer expands independently; instead, its presence is maintained through co-branded Dairy Queen stores and select Treat Centers. As of December 2023, there are 962 locations, almost all of which are integrated within the Dairy Queen portfolio rather than as standalone units.

Over the past five years, Orange Julius has focused on consolidating its footprint rather than pursuing new market entries or standalone development. The brand’s evolution mirrors broader trends in the quick-service sector, where specialty concepts are increasingly housed within larger multi-brand platforms. For landlords, brokers, and developers, Orange Julius represents a stable and recognizable beverage offering that typically complements Dairy Queen’s food and treat formats. The brand’s enduring reputation and integration with Dairy Queen’s operational model make it a reliable component for retail environments seeking established national tenants. Orange Julius remains a part of the modern quick-service landscape, valued for its historical influence and continued consumer recognition, even as its growth posture emphasizes consolidation over expansion.

Company Information

Contact details, corporate address, and social media presence

Contact Information

Fax 952-830-0227

Corporate Address

Headquarters Location 7505 Metro Boulevard, Suite 500
Minneapolis, MN 55439
United States
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Key Metrics

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0
Locations
1926
Founded

Business Type

Quick Service

Parent Company

Dairy Queen

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Additional Notes

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Orange Julius is no longer an independent franchisor or real estate developer. The brand operates exclusively within Dairy Queen's corporate structure following the 1987 acquisition by International Dairy Queen (now owned by Berkshire Hathaway as of 1998). Historical peak operations occurred in the 1960s-1970s with hundreds of independent mall-based locations. Current 962 locations (as of 2023) represent co-branded Dairy Queen units and select Treat Centers. The company's website (orangejulius.com) is maintained but does not provide direct real estate contact information or franchise opportunities. For real estate inquiries, contact Dairy Queen directly. The brand maintains historical significance in quick-service beverage retail evolution but does not actively pursue new market expansion.

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