Growing your business is a delicate matter. Timing and tactics play huge roles in ensuring you grow your business successfully, and miscalculations could prove costly. It pays off to strategize the best way to expand and to get everything you want out of your business. Take a look at our list of 15 things you need to know to be successful in expanding your business.

1. Cultivate your database. Find a good CRM platform you enjoy using and start using it for every client you have. Build a good base and it will continue producing leads for you.
2. Now use your database. Systematically market your database and stay in contact with your current clients with topical and relevant communications. It will bring you referrals and repeat customers.
3. Network, network, network. Value the connections you make professionally. People bring different skills and knowledge to the table and you can always learn something new from people.
4. Learn to use social media to your advantage. Facebook, Twitter, and LinkedIn are great platforms to market your properties to your target demographic without costing you a dime.
5. Identify your brand then promote it. Let people know your expertise and that you’re the best person to help them and why.
6. Keep yourself visible. You want people to know who you are. Create an image and keep it in front of the market. Social media is great helping you with this.
7. Make sure you get a testimonial from each client after the close of the transaction. Words from past clients sometimes are the most powerful marketing tool you can have.
8. Slow and steady. You won’t grow your business overnight, nor do you want to. Quality expansion comes from careful decisions and well-executed plans.
9. Get that blog going. If you don’t have a blog already, get writing today. A blog is a great way to connect with your clients and offer educational posts to help your clients make informed decisions.
10. Every person you talk to is a potential lead. Treat them as such. The relationship starts now.
11. Think of your clients as individual relationships and foster them. Happy clients will return and return business is one of the best opportunity sources.
12. Surround yourself with the right team, from administrators to realtors to lawyers, lenders, inspectors, and appraisers.
13. Keep your skills and training fresh and up-to-date. Even if you just make the goal to download a new podcast every month, it will matter. Knowledge is power and you want to keep your skills topped up and current.
14. Carve out your niche market and focus on it. Whether it’s retail, office, or industrial properties, you want to decide on a specialization and work hard to build a client base and good reputation focusing on that market.
15. Don’t lose your fight. This is what sets you apart from all of those other agents. It’s what got you here and what will keep you going. Stoke that fire and let it burn for as long as your work is still fun.