Jersey Mike's which mainly serves East Coast style subs is planning to enter the West Michigan Market. According to Ben Muller Realty Company in Grand Rapids, New Jersey based Jersey's Mike will be opening a 1,600 square foot location at the corner of 28th Street SE and East Beltline Avenue SE, at 3464 28th St SE. The realty firm represented the landlord in the deal.

The new restaurant will be operated by an unnamed franchise. Jersey's Mike may open by the end of the year. There are 18 Jersey Mike's in Michigan, which includes 17 in south east Michigan. Jersey Mike's also announced it opened its first East Lansing location this week.

The first Jersey Mike's opened in Point Pleasant, N.J in 1956. The company began franchising in 1987. Two years down the line Jersey's Mike was ranked as the No 1 fastest-growing chain in Nation's Restaurant News Top 100.