Maryland based liquor superstore, “Total Wine And More” is opening three stores in St Louis area this year. It is now targeting Midwest America for growth. With more than 100 locations, Total Wine's large stores average about 25,000 square feet of space with up to $ 3.5 million in Spirits Beer and Wine. Opening its first area store in Missouri at 13887 Manchester Road in Town and Country, it will be the retailer's first Missouri Venture.
The stores at 90 Brentwood Promenade Court in Brentwood and 1709 Clarkson Road in Chesterfield are supposed to be inaugurated somewhere during late fall. Apart from these stores “Total Wine And More” is also considering other sites in the region for expansion.
Total Wine with no locations at Illinois, will be joining other big-box liquor stores in the area. Randall's uses about 18,000 square feet of a 24,000 square feet building on Jefferson Avenue near Interstate 44 which is largest of its four stores. Lukas Wine & Spirits, Manchester Road Store has about 31,000 square feet of space. Total Wine's Founder and President, David Trone said in an interview that his frequent trips to Anheuser-Busch's US headquarters there over the years has drawn his interest to the region.
He spends a fair amount of time there interacting with A-B executives. He feels that the consumer base is good and they can bring in a lot of business. They will be tapping Missouri's potential where Total Wines is looking to expand, with new stores also planned in Indiana and Tennessee. By the end of 2015, Total Wine expects to grow up to 130 stores in 18 states with $2.1 Billion in revenue.
David Trone further adds that they are the Whole Foods of the alcoholic beverage business and his company used the same interior design firm as the grocery chain, Charlotte, N.C. based Little Diversified Architectural Consulting.
Distilled spirits are enjoying a surge in popularity brown goods such as Bourbon. The volume of distilled spirits grew 2.2 % last year in the U.S.to 210 million cases, according to the Distilled Spirits Council, a Washington-based trade group. It estimates the overall retail sales of distilled spirits in the U.S to be nearly $70 billion.
The trade group's chief Economist, David Ozgo said that Bourbon which used to dominate America in the last four to five years has seen a rapid growth. A surge in demand for spirits has led to retailers opening bigger stores to cater to the needs of the customers. As the market grows the opportunity and demand for larger stores also rises.
Total Wine's entry into the market will create more business for retail shelf space and more locations would have local brands giving consumers more variety. Total Wine has reached out to craft breweries in the region and Missouri's wineries to stock up in its store with local options. David Trone says that they would like to have all the local beers, wines and spirits. Customers spend about 30%-40% more time in their stores than their competitors.